Photos by Olga Nepravda ©
‘Escapism’ is a concept of avoiding the frustrating reality by focusing on an individual’s subjective Utopia.
Facing today’s massive pressure of standards, cynical system and destructive rhythm of living, an ingeniously creative mind finds a transcendental way to survive.
Featuring abstract geometry of shapes and ascetic monochrome, structured complex cut and multipurpose transformations, DZHUS clothing serves as a protective cocoon for the fragile unique individuality, a mediator in its adaptation to the surrounding conformism.
For designer Irina Dzhus, the paradox of doing independent design within the concerns of the commercial industry has become a deeply personal experience. For DZHUS Autumn/Winter 2018 line, she has vastly used textiles with creasy finishes and technical textures, raw edges, details looking as if they were incomplete or distressed, open constructive elements. Such technological symbolism is missioned to make a statement about the pricelessness of the creative process and pays honour to the survival mechanism of the avant-garde essence existing in the fashion business realm.
Photo – Olga Nepravda
Styling – Irina Dzhus @ DZHUS Style Studio
Makeup – Julia Vasilkovskaya
Hair – Elena Kovaleva
Models – Okunnu Kudirat, Anastasia Kolenkova, Anastasia Kolomiets @ Prime Model Management
Vegetarian-friendly shoes provided by Intertop.
