Photos: Olga Nepravda
While mainstream labels veil their marketing strategies with popular ideology, and their creatives speculate on trendy themes, in the effort to satisfy well-versed fashion insiders, the niche brand’s distinctive products come into the world without any purposive stimulation, they don’t need an exciting story in support, neither they pretend to be anything but unique yet perfectly wearable apparel designs.
DZHUS’ ingenuous and commercialism-free mastermind, Irina Dzhus, generates innovative cut systems, using nothing but her extraordinary ability of a thorough insight into the complex structure of the ambient and a deep understanding of its architectonic potential. Comprehending metaphysics of the form and its antipode, volumes and silhouettes, surfaces and voids, contours and textures, the designer explores the possibilities of interaction of the surrounding space’s constitutive parts, from which her experimental constructions derive, as an alternative to the fashion conformism.
Did you like these smart avant-garde pieces from FW 2016? Because it will definitely take your style into next level.
Photo: Olga Nepravda
Style: Irina Dzhus
Makeup & hair: Maria Kolomiets
Models: Sofi Pashkual @PM Management, Inna Daukshene @Linea12
Location: Closer, Kiev
