Chuck Thompson, CEO of MMC, has launched his latest book, “EGO: Edging Golf Out,” aimed at raising awareness for the Save and Grow the Game website. This crowdfunding platform, launched in 2023, seeks to make golf more accessible and inclusive.
Photo – courtesy of MMC ©
Despite claims of golf’s expansion, recent studies show a decline in the sport. With over 5,000 golf course closures in the past two decades, entry and mid-level facilities are particularly affected. Despite a growing population, the number of golfers is decreasing, presenting a concerning trend.
“EGO: Edging Golf Out” underscores the need for a more diverse and inclusive approach to ensure a sustainable golf industry. Currently, the industry faces challenges in attracting new players and revitalizing closed facilities. While some benefit from closures, exploiting the situation with high prices could further discourage players.
Chuck urges collaboration among industry stakeholders to challenge the status quo and explore innovative solutions for sustainable growth, also make golf accessible to all and ensure its future as a beloved game for everyone.
