Photos – courtesy of Annie Leibovitz, Donna Karan ©
Donna Karan New York unveils its Spring 2024 campaign—a vibrant celebration of the brand’s iconic heritage, marking a fresh chapter in its legacy and future. This campaign isn’t just about nostalgia; it’s a tribute to timeless elegance, empowered women, and accessible luxury, reimagined for today’s woman.
It’s been over 30 years since Donna Karan launched the iconic “In Women We Trust” campaign in 1992, depicting a woman in high office. Today, Donna Karan continues to empower all women to tap into their inherent strength through an ethos of effortless, timeless elegance—tailored for the modern woman.
A FRESH VISION Spring 2024 sparks a timely dialogue, echoing Donna Karan’s visionary spirit. “‘In Women We Trust’ is a powerful message. We need more female leadership for a different perspective,” shares Amber Valletta. This revival isn’t just a campaign; it’s a portrayal of eight iconic women embodying Donna Karan’s past, present, and future.
EIGHT ICONS, ONE LEGACY Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss, and Liya Kebede unite to honour Donna Karan’s legacy. Each shares personal tributes, symbolizing the brand’s celebration of empowered women. “Donna symbolizes strength and sensuality. You can be whoever you want,” reflects Linda Evangelista.
VISIONARY CAPTURE Renowned photographer Annie Leibovitz lends her lens to capture the campaign’s essence. Known for her ability to capture strength and authenticity, Leibovitz’s work elevates the “In Women We Trust” platform, resonating deeply with Donna Karan’s enduring impact.
REDISCOVERED HERITAGE, ACCESSIBLE LUXURY The campaign delves into Donna Karan’s archives, showcasing vintage details and classic silhouettes reimagined for today. “She introduced a new style of power dressing, celebrating women and their bodies,” notes Cindy Crawford. The collection, ranging from crisp cotton shirt dresses to lightweight blazers, offers accessible luxury without compromise.
EMBRACE THE POWER WITHIN Donna Karan’s Spring 2024 campaign invites women to trust in the brand’s heritage and embrace their inner strength. “It’s not about the clothes; it’s about the woman in the clothes,” emphasizes Amber Valletta. This campaign marks a new chapter for Donna Karan New York, empowering women to script their own narratives with confidence.
The Spring 2024 collection debuts globally TODAY.
