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October 12, 2017  23:59  |  News

Bugaboo x We Are Handsome

Photo – Bugaboo ©

Today global mobility company, Bugaboo, announces a collaboration with Australian fashion brand, We Are Handsome. The new collection is available on both Bugaboo stroller and luggage accessories and features an exclusive tiger print capturing the spirit of adventure that drives both brands.

Bugaboo transformed the stroller category in 1999 with the introduction of the world’s first modular stroller and the luggage category in 2016 with the introduction of the Bugaboo Boxer. Similarly, We Are Handsome has redefined the norms of swim and activewear with daring designs and bold colour palettes that celebrate natural beauty.

“Disrupting an existing category takes a lot of guts — something Bugaboo understands instinctively. We had a lot of fun working with them to create this fierce new collection,” said Jeremy J. Somers, founder & creative director at We Are Handsome.

The Bugaboo by We Are Handsome limited-edition stroller accessories include Tailored Fabric Sets, Sun Canopies and a Footmuff for the Bugaboo Cameleon3, Bugaboo Bee5, Bugaboo Donkey and Bugaboo Buffalo strollers. The Bugaboo by We Are Handsome collection for the Bugaboo Boxer includes a limited-edition Cabin Case and an Inner Bag each featuring the same exclusive print.