‘Projet Confidentiel’ by Balmain Beauty

February 27, 2024  19:33  |  Beauty Fashion

BALMAIN BEAUTY is unveiling its latest endeavour, “Projet Confidentiel,” a campaign hinting at the brand’s forthcoming luxury fragrance experience set to launch in September 2024. Prior to the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuts captivating visuals featuring a matte black unlabeled fragrance bottle alongside the iconic Balmain PB logo. 


‘Projet Confidentiel’ by Balmain Beauty

Photos – courtesy of BALMAIN BEAUTY ©


Back in September 2022, The Estée Lauder Companies Inc. and Balmain announced an exciting license agreement, promising a collaborative effort to develop, produce, and distribute an innovative range of beauty products. The BALMAIN BEAUTY Projet Confidentiel campaign, helmed by director Carlijn Jacobs and featuring model Akuol Deng Atem, is further enhanced by the music of Henri Scars Struck. Additionally, digital artist Ian Padgham contributes an immersive augmented reality video of BALMAIN BEAUTY across the streets of Paris.

“When I started at Balmain, I was dreaming about BALMAIN BEAUTY from the beginning,” said Olivier Rousteing, Creative Director, Balmain. “Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together.”

With a history of over 75 years, Balmain has consistently pushed boundaries in haute couture. Led by Creative Director Olivier Rousteing since 2011, Balmain remains true to its Parisian heritage while embracing inclusivity and global influence. Discover more about Balmain’s legacy and latest offerings at Balmain.com.

‘Projet Confidentiel’ by Balmain Beauty

‘Projet Confidentiel’ by Balmain Beauty

‘Projet Confidentiel’ by Balmain Beauty

‘Projet Confidentiel’ by Balmain Beauty



Model: Akuol Deng Atem | @akuoldengatem

Director: Carlijn Jacobs | @carlijnjacobs

Styling: Imruh Asha | @imruh

Set Design: Ibby Njoya | @ibbynjoya

Hair: Cyndia Harvey | @cyndiaharvey

Make Up: Lucy Bridge | @lucyjbridge

Music: The Other Side Of The Brain | @theothersideofthebrain