Luma & Leaf

March 19, 2024  21:04  |  Beauty Fashion

Luma & Leaf, a skincare company dedicated to providing affordable and effective solutions for everyday skin concerns, proudly announces its launch with Whole Foods Market. The brand will be available nationally in select Whole Foods Market stores and can also be added to online orders. Luma & Leaf specializes in creating skincare products made with high-quality, consciously sourced ingredients, designed to be gentle on even the most sensitive skin.


Luma & Leaf

Photo – courtesy of Luma & Leaf ©


Before the launch, Luma & Leaf conducted extensive quantitative research, engaging skincare consumers across the US to develop the brand. This process affirmed the brand’s core principles: a preference for plant-based, sensitive-skin-friendly formulas with clinically studied, effective ingredients, all without the traditional markup. Luma & Leaf continues to prioritize this collaborative process with consumers, having surveyed over 5,000 skincare consumers to date.

The debut lineup at select Whole Foods Market stores will feature five core products:

Hydraglow: Hyaluronic Acid + AHA Gel Cleanser

Afterglow: Brightening Vitamin C Serum

Relief & Repair: Oat + Niacinamide Moisturizer

Fresh Lift: Peptide + Hibiscus Firming Moisturizer

Soft Focus: Pore Clearing Toner


Each product embodies the brand’s commitment to innovative formulas and proprietary blends, combining well-known ingredients with lesser-known botanical actives.

Luma & Leaf redefines skincare with a focus on clean, plant-powered active ingredients and proprietary blends. The brand aims to deliver gentle, effective, and uncomplicated solutions that restore all skin types to their healthiest and most luminous state. With a simplicity-first approach, Luma & Leaf products are backed by science, packed with the highest quality botanical ingredients, and rigorously tested for sensitive-skin safety. Committed to making a positive impact on both people’s skin and the planet, Luma & Leaf consciously sources vegan, cruelty-free formulas free from harmful additives. Illuminate your skin, Illuminate your life.