Deck of Scarlet x James Goldcrown

January 11, 2022  15:30  |  Beauty Fashion

Created to break the boredom and shake clean beauty up, Deck of Scarlet prides itself on creating bad-ass formulas with good-for-you ingredients. With a mission to be the change, they want to see clean beauty by fusing vivid colour, innovative textures, and unprecedented finishes with clean, vegan, cruelty-free formulas, the brand is merging the worlds of art and beauty with its newest collaboration. On January 10, Deck of Scarlet will release limited-edition packaging of their best-selling Threeway Solid Lip Oil in Goldcrown, a “your lips but better” sheer peach shade, created with Artist James Goldcrown.

Deck of Scarlet x James Goldcrown

Photo – Deck of Scarlet ©

“At Deck of Scarlet, we believe in breaking rules and pushing boundaries with first to market innovations that are fun, high-performance and 100% clean,” explained CEO and Co-Founder of Deck of Scarlet, Mariya Nurislamova. “With every new innovation, we’re really targeting the maximalist makeup lover who likes to be bold and creative with their makeup. When you play with a lot of colours, there’s naturally a connection to art, which is why we loved the idea of collaborating with someone as creative and forward-thinking as James. We’re thrilled about this new direction for Deck of Scarlet and hope to reach an even broader audience of maximalist beauty lovers.”

James Goldcrown is a self-taught artist/photographer based in Los Angeles. His many projects led to his first show at Miami Basel, where his work sold out in 2 hours. Now internationally renowned for his Bleeding Hearts/Lovewall murals, James has put his signature design on Deck of Scarlet’s Threeway Solid Lip Oil.

Of the partnership, James said, “I use a lot of colour in my paintings and murals and the colours you use in the painting convey a mood or make someone feel a certain way. Partnering with Deck of Scarlet was perfect in terms of brand alignment as our messaging is very similar and makeup is just like painting when it comes to colours and the statement you want to make.”