The innovative eco-friendly haircare brand Rhyme & Reason, known for its distinctive 100% recycled bottle and cap, has introduced a nourishing scalp serum enriched with the trending hair care ingredient Rosemary Oil, promising sensational results for your hair.
Photo – courtesy of Rhyme & Reason ©
With TikTok’s significant influence on consumer behaviour, #scalpcare has become a hot topic on the platform*. Rhyme & Reason responds to this trend by incorporating Rosemary scalp serum into its high-performance formulations, ensuring both hair and scalp receive the attention they deserve.
A recent survey conducted by Rhyme & Reason revealed that 75% of US consumers consider a healthy scalp to be as important as healthy hair**. In line with this insight, Rhyme & Reason now offers shampoos and conditioners infused with Rosemary scalp serum, proven to nourish and hydrate*** both hair and scalp effectively.
The brand’s collection comprises five regimes tailored to different hair needs, including Quench & Curl, Nourish & Smooth, Volume & Body, Wave Revival, and Hydrate & Repair, catering to various hair types and concerns.
Following a successful exclusive launch with retail partner Target, Rhyme & Reason is expanding its presence in the USA with new retail listings in CVS, Kroger, Giant Eagle, and Rite Aid in 2024. This expansion marks a significant increase in distribution, reaching over 8500 doors.
Rhyme & Reason’s formulas are crafted with over 92% naturally derived ingredients, and their bottles and caps are made from 100% recycled plastic, emphasizing their commitment to sustainability and making it easy for consumers to contribute to a more eco-friendly future.
**Independent survey of 200 people by Attest Survey, provided for Rhyme & Reason
***Independent UK Consumer Trials 2023.
