Photos: zara.com
The new spring-summer 2015 advertising campaign of fast – fashion network chain Zara charms us with their youthful and melancholic spirit of the eighth decade. The upcoming season Zara will not restrict the silhouettes, there will be retro floral patterns, denim, embroidered waistcoats, summer shorts and etc. Recently introduced advertising campaign not only reflects this season’s trends, but also new the models and photography industries’ direction.
To shoot this season’s campaign Zara have chosen one of the most interesting and new photographer in industry – Jamie Hawkesworth. Rising fashion photography talent already practiced photographing for fashion brands such as: Miu Miu and JW Anderson. Also, he have created a series for fashion publications such as V Man, Self Magazine, the American Vogue and The New York Times Style Magazine.
Advertising campaign stars where the latest, industry most wanted faces – Grace Hartzel, Ine Neef and Jean Campbell. True, part of fashion fans noticed that in advertising campaign there are significant lack of racial diversity of models. Although, it is quite heart-breaking models industry problem, but unfortunately, again, it is not a topic to discuss right now.
