Scentbird Launches Fragrance Line, Sanctuary, To Support Wildlife Conservation

May 11, 2021  19:52  |  News

Built for the conscious consumer, luxury fragrance subscription service, Scentbird, announces the debut of its second fragrance line, Sanctuary. Created for those who care about the fate of our planet, Sanctuary offers fragrance for a better future. The clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.

Scentbird Launches Fragrance Line, Sanctuary, To Support Wildlife Conservation

Photo – Scentbird archive ©

With an ongoing mission to advance the health of the planet and reduce its carbon footprint, Sanctuary introduces its first two fragrances, Red Panda and Amur Leopard, inspired by these species that face a high risk of extinction. Sanctuary will donate 20% of all proceeds to the Red Panda Network and Phoenix Fund respectively, as the organizations committed to saving these animals.

From pre-production to final design, Sanctuary targets sustainability with systems thinking by pursuing meticulous certifications and ensuring every single ingredient meets the Sanctuary standard to not harm any animals, humans, or the environment. Sanctuary utilizes recyclable boxes and fragrances sleeves that are certified by the Forest Stewardship Council, mycelium-based packaging made out of mushrooms, insulation produced from US-grown corn that is entirely compostable, post-industrial recycled glass as well as organic, vegetable-based inks.

“Changing production and consumption patterns in the fragrance industry as well as advocating for the conservation of our environment are key components of the brand’s DNA,” says Mariya Nurislamova, Scentbird Founder and CEO. “We are committed and humbled to help provide animal welfare organizations with the tools they need to create a sanctuary for animals. We hope this will inspire a positive step towards building a better future and keeping animals safe.”