RÉDUIT – 38x More Performance and 20x Less Waste

May 20, 2020  20:59  |  News

High-tech beauty technology brand RÉDUIT, spearheaded by former FOREO CEO Paul Peros, has today announced the world’s first-ever hardware launch of its kind – one that will see a new product introduced and shipped every week from now until October 2020.

From May 22nd, new beauty products will be consecutively released over 20 weeks, kicking off with the revolutionary Hairpod treatments and the “RÉDUIT One” applicator device, first unveiled at CES earlier this year.

RÉDUIT – 38x More Performance and 20x Less Waste

Photos – REDUIT archive ©

Revolutionary RÉDUIT One Haircare Delivery System:

The RÉDUIT range is based on proprietary Magnetic Misting technology. The RÉDUIT One applicator device converts RÉDUIT’s specially targeted formulas into a super-fine magnetic mist for enhanced delivery. With particles 50 times smaller than traditional droplets, the device instantly infuses hair with concentrated goodness, delivering treatments 38 times more effective than traditional topical solutions, while generating 20 times less waste.

A sustainable beauty solution:

RÉDUIT has eliminated the need for many unnecessary ingredients in their formulations. The result? Improved efficacy, immediate infusion and a weightless finish; only concentrated goodness exactly where it’s needed. Less packaging, less waste, amplified performance.

While only 5 ml each, single RÉDUIT Hairpods deliver the same number of applications as 100-200 ml of traditional products. They’re also fully recyclable through RÉDUIT’s unique Return & Refurbishment program, ensuring that both the formula and delivery systems have the lowest possible environmental impact.

RÉDUIT founder and CEO Paul Peros: “RÉDUIT is bringing true innovation to the beauty and hygiene space, giving consumers a new way to get significantly better results in less time with less waste. In the beauty industry, huge amounts of even the best products go to waste every single day through drying, crystallising, or simply being wiped off the skin or hair without ever doing what they are designed to do. At the same time, these ingredients actually hinder the performance of active ingredients and generally tend to worsen the consumer experience, making the product ‘heavy’ to wear. RÉDUIT’s technology ensures every drop of product matters, by making them 38 times more effective than traditionally applied beauty and hygiene treatments.”

The first products to launch:

The first Hairpods to be released are the Precision Conditioner and the Vapor Strength.

The Precision Conditioner Hairpods provides immediate softness and shine with a weightless finish, for smooth and easy-to-style hair. The pod delivers the purest active ingredients right where they’re needed, protecting hair from everyday heat styling for an air-light, frizz-free finish that lasts.

The Vapor Strength Hairpods are designed to restore your hair’s resilience. Infusing hair at the source with essential nutrients and hydration, the leave-in pod treatment works to transform and revitalize for your strongest hair yet.

Peros on the 20-20 launch campaign: “Each week, we will be revealing more about what RÉDUIT’s never-before-seen technologies can do, with a whole range of new products and exciting promotions. We’ll also be sharing the inspiration behind our innovation, providing an intimate, behind-the-scenes look at exciting new product concepts, and opportunities to engage with the brand over its extended launch period.”