Photos: hammershill.com
The cap and hoody combo has become a go-to look for everyone from TV and movie stars to sports heroes – and now, lifestyle brand Hammers Hill is capitalizing on this trend with its one-of-a-kind cap and hoody as one piece.
Hammers Hill’s launch product is an all-black cap and hoody with a white logo on the chest. Made of 100% cotton, the one-piece hoody is designed to slip on easily. The sporty, understated and unisex look is appropriate for lots of occasions, from a jog around the block to a night out with one’s entourage.
“At Hammers Hill, we like to say that fashion is a lifestyle,” says Elena. “Our patent-pending cap and hoody is a great way to get noticed, but without seeming to put too much effort into it. That’s the hallmark of today’s best casual looks.”
Inspiration struck as they were browsing a celebrity gossip magazine and noted how many famous folk don a cap and hoody when ducking the paparazzi. After not finding this look available as one piece from any retailer, Andreas and Elena decided to fill this gap themselves – and Hammers Hill was the result. Once the idea for the flagship product was formulated, the new company set about making a prototype, building a website and manufacturing an initial run of apparel.
Customers can now preorder Hammers Hill’s second product, a white asymmetrical cap and hoody. Everyone who preorders now will receive a free pair of stylish Hammers Hill sunglasses.
Because their son was such an important inspiration in founding Hammers Hill, Andreas and Elena will be donating 10% of net proceed to UNICEF and Save the Children – Africa.
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