No. 1 Selling Serum in Japan

December 9, 2022  22:53  |  Beauty Fashion

Decorté, Japan’s leading* luxury beauty brand, is winning major accolades in the US for its skincare breakthrough, Liposome Advanced Repair Serum, launched earlier this year. The serum has been honoured with one of the industry’s most coveted awards, Elle Future of Beauty Award 2022. The serum also recently won the People en Español Star Product Award and the Harper’s Bazaar Skincare Award for Best Repairing Serum.

No. 1 Selling Serum in Japan

Photo – courtesy of Decorté ©

Liposome Advanced Repair Serum was developed leveraging 30 years of liposome research inspired by regenerative medicine. This highly concentrated serum is for every skin type and addresses the top skin concerns of consumers in the US, including dehydrated and ageing skin. New discoveries in proprietary multilamellar technology have enabled higher concentrations of proven hydrating, strengthening and conditioning ingredients such as hyaluronic acid, ceramides, and vitamin E to be delivered to the skin. Every drop of this intensive serum contains one trillion multilayer bio-liposomes (ultra-fine, 0.1 micron in size). Skin is immersed in 24-hour time-released hydration and immediately looks and feels smoother and firmer with a healthy radiance. Formulated for sensitive skin, the plant-based serum is clean, vegan, non-comedogenic and dermatologically tested. The serum also enhances the efficacy of subsequent skincare products that follow and helps the skin reach its healthiest state.

Japanese Beauty is trusted by the world’s most discerning beauty consumers as best in class for quality, safety, and efficacy. Post-pandemic, consumers in the US have increasingly been searching for Japanese Beauty (J-Beauty) due to its authentic, holistic, and straightforward “less is more” philosophy. Beauty, health, and wellness are integrated into Japanese culture, and the holistic approach that J-Beauty embodies is very relevant to what the consumer is looking for now and in future years to come.

Decorté has been a trusted brand in Japan for over fifty years and is known for its innovative formulas backed by science as well as for the unique textures that set the brand apart. Each step of the Decorté skincare ritual is created with intent yet simple enough to fit into a busy, hectic life. Skincare products, like the award-winning Liposome Advanced Repair Serum, are effective yet gentle and help to hydrate and protect the skin microbiome. Designed for all ages, all genders, and all ethnicities.

*”COSME DECORTE calculation is based in part on data reported by Beauté Research SAS in April 2022 through its “Japan– Quarterly Retail Sales Report – Q1 2022″ in the Department Stores and Boutiques Prestige market. (Copyright ©2022 Beauté Research SAS)”


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