Good. Clean. Fun.

April 27, 2020  16:36  |  Beauty Fashion

The brilliant minds behind Zotos Professional excitedly introduce Good.Clean.Fun. to your hair care routine with Better Natured, a prestige brand with naturally-derived* formulations that are stylist-developed and tested to deliver professional-level performance. Whether you’re a rebel behind-the-chair or a style-at-home superstar, Better Natured encourages you to embrace your inner artist and play with your hair.

Good. Clean. Fun.

Photo: Better Natured archive ©

Tested in a Certified Green Circle Salon, Better Natured was created with professional-level performance. Striving for only clean, naturally-derived* ingredients, the range follows ISO Global Standards and a belief that ‘clean’ means products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards and are free from 12 ingredient taboos:  silicones, parabens, SLS/SLES sulfates (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), petrolatum, mineral oil, phthalates, gluten, animal-by-products, chemical sunscreens, microbeads, BPA and formaldehyde-releasing agents.

The brand’s vegan formulas contain a triple plant milk blend of Tahitian Palm, Orchid and Coconut Milk and are never tested on animals. They are packaged in post-consumer recycled PET plastic and made with a synergistic blend of naturally-derived* ingredients and clean synthetics to deliver performance.

“When our internal incubator team began creating the range, we wanted to ensure the products were as natural as possible without sacrificing performance. To do so, we started the formulation process using just a few active ingredients and then pulled in the newest high-quality, naturally-derived* options available on the market. Better Natured is about good, clean, fun and we want consumers to embrace the freedom of knowing that our clean formulas truly perform, so they can be as creative as they want,” says Better Natured Senior Research & Development Director, Marina Azizova.

The brand launches with a range that consists of a total of 12 hair care and styling products with a colour range set to launch in June, all encouraging you to play with your hair and have some good clean fun in the process.




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