Floor-to-Ceiling Installation by Artist Sterling Ruby and the Debut of Raf Simons

July 31, 2017  15:36  |  News

Sterling Ruby - SwO magazine

Photos: © 2017 Elizabeth Felicella/Esto Photographics

Some exciting news! Calvin Klein’s Madison Avenue flagship store reopening with the floor to ceiling installation by artist Sterling Ruby and the arrival of Raf Simons’ debut Fall 2017 CALVIN KLEIN 205W39NYC collection in the store.

At the invitation of Simons, Sterling Ruby has reimagined architectural designer John Pawson’s original design of the CALVIN KLEIN flagship store. The design incorporates and invokes an environment under construction – scaffolding fills the space and an overwhelming wash of bright yellow paint coats the walls and invades interior volumes, reflecting the warning colour of cautionary tape and traffic signs. The installation is an immersive floor-to-ceiling environment that traverses art and industry, reflecting the artist’s own obsessions as well as a new era for CALVIN KLEIN presenting a vision of America’s gleaming highs and its gritty lows. The use of colour, everyday materials and the serviceable nature of scaffolding brought indoors all give the reimagined flagship store a warm, youthful energy, communicating the celebration of change and progress at the brand.

Sterling Ruby - SwO magazine

“I wanted the store to generate a very immediate physical experience that could as well be intimately connected to the collections,” said Simons. “It is also a continuation of the language I am creating with Sterling for CALVIN KLEIN’s visible and physical identity. The use of very direct and familiar references common to the American visual experience creates a simple and emotional connection with the brand.”

“I’m taking the CALVIN KLEIN flagship store from minimal to maximal; my design should be seen as a marker to celebrate the future of the brand,” said Ruby. “I wanted the store to glow from within, representing a new day for CALVIN KLEIN.”

Sterling Ruby - SwO magazine

The store features the arrival of the Fall 2017 CALVIN KLEIN 205W39NYC men’s and women’s collection, a mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, workwear, and western wear. Looks seen on the runway of Raf Simons’ Fall/Winter 2017 debut for CALVIN KLEIN will be available to shop.

Sterling Ruby - SwO magazine

A curated collection of objects for the home can be seen throughout the store; some found and curated, some designed to pay homage to the roots of the brand. New product assortments from the best in class; from iconic Homer Laughlin coffee mugs to a hand-selected assortment of Rose Cabat feelies, all also reference a nod to the high-low and finest in design.  One of a kind vintage American quilts dominate the first assortment and celebrate the quintessential American bed; alongside white bedding new to the brand, and vibrant Italian vintage glassware — all integrated among apparel and accessories throughout the store.